Microsoft Business Solutions-­­Axapta Sales and Marketing is a Customer Relationship Management (CRM) solution that helps you maximize benefits from all of your business relationships.

Key Benefits:

1.Helps increase sales and revenue
      2.Ensures consistent customer service
      3.Optimizes sales and marketing activities

Microsoft Business Solutions Axapta Sales and Marketing gathers all your business information in one place and keeps it structured and readily available. This provides you with the necessary insight to identify your customer’s needs and make optimal sales and marketing decisions. It lets you effectively share information on all aspects of your business relationships, making every employee a customer expert.

Microsoft Axapta Sales and Marketing consist of five modules:
      1.Sales Force Automation
      2.Sales Management
      3.Marketing Automation
      4.Telemarketing
      5.CRM for Enterprise portal

The Sales and Marketing modules exchange information with other important functional areas in the solution such as Finance, Supply Chain, Production and Questionnaire, to help improve your overall business performance.

Make more sales and better sales
 
      Know your customer and give them the products and quality service they expect when they expect it. Sales and Marketing continuously gathers information about customer purchasing patterns, helping you identify and effectively target cross-selling and up-selling opportunities.

Your sales and marketing professionals will have instant access to all relevant customer information, enabling them to manage relationships more effectively and to predict future behavior with more confidence and accuracy. You can identify and retain the customers that present the highest lifetime value for your company, as well as analyze your marketing activities in order to find new opportunities and react quickly to market changes.

Increase your marketing effectiveness

Microsoft Axapta Sales and Marketing helps you identify and qualify new prospects and communicate the right message to your customers - at the right time and through their preferred channel.

Quickly plan and execute personalized campaigns across all communication channels, including direct sales, call centers, e-mail, fax, the Internet and mobile devices. A campaign window consolidates all the information and functionality you need.

Learn from your customers using questionnaires; Web-based functionality lets you design, publish and process questionnaires quickly and easily. Match customer responses with existing customer and market insight, so you can get a head start on planning for future demands.
 
Manage statistical feedback and measure the success of marketing campaigns by creating market segmentation profiles that track responses and allow accurate follow-up. Monitor return on investment (ROI) in real-time by linking a campaign with a project, and view response rates, revenue, costs and the work put into your marketing efforts. 

Satisfy customers consistently

Sales and Marketing can give you the customer insight you need to maintain customer satisfaction and increase sales successes. When customer information is updated and shared across teams and departments, employees will have the competence to make accurate, fast and personalized customer service decisions.

Sales representatives who have full insight into customer buying patterns and cost of goods can make personalized offers based on the individual needs of your customers. Complete and up-to-date overview of stocks on hand and delivery schedules, ensure that customers are given the right information every time.

Even on the road, your sales people will have the full information and analytical support of your organization. You can provide customer information to your sales force over mobile phones, hand-held PCs and/or an Internet browser.

Sales and Marketing and the Web - perfect fit

You can automate many time-consuming data collection and customer handling routines using the Internet. By streamlining front-office processes, you can exchange information faster and cheaper than before. Because Sales and Marketing connects the front-end and back-end systems, your entire organization can effectively capture the customer information it needs over the Internet-anytime, anywhere.

Optimize sales efficiency

Microsoft Axapta Sales and Marketing gives sales managers on-demand access to all relevant sales information-such as projects, invoices, order history and current revenue?without having to wait for sales representatives to make special reports. This allows more detailed, efficient pipeline management, a better control of the sales force and a stronger focus on the customer. Sales can be analyzed against budgets, and every person, organization and activity can be given a cost/benefit analysis.

You can also monitor and manage the activities of individual sales people, sales teams or the entire sales organization, or run detailed pipeline analyses of sales in the channel. You can associate revenue and expenses to every sales person or activity, at any level of detail. Break down the sales process into its components, and find out what adds to profits and what doesn't.

Make telemarketing more effective

The telemarketing functionality allows you to track opportunities and effectively execute sales and marketing campaigns. You can automatically generate call lists, dial telephones and log call details, as well as flag unsuccessful calls for a second attempt later, and generate call scripts using the questionnaire functionality.

Optimize your business resources

Microsoft Axapta Sales and Marketing uses a single business logic and a single database, making training and maintenance easier. Since all your vital business processes are connected, including sales, customer service, marketing and supply chain management, you have detailed, up-to-date information on current sales offers, making forecasting and production easier and inventory costs fall. You can also drastically cut administrative costs because the system automates many of your customer related transactions.