On Feb. 24, 2011, Microsoft Corp. launched Microsoft Dynamics AX for Retail R2 in China. This solution, offers midsize and enterprise specialty retailers point-of-sale, store management, supply chain, merchandising and financials capabilities to deliver business productivity, enterprise agility and customer service in a single, integrated end-to-end retail solution. It provides visibility from point-of-sale devices to the supply chain and the business insight needed to enable a real-time response to customer demand and build customer loyalty.

The integration, control and role-tailored capabilities of Microsoft Dynamics AX for Retail help retailers address these challenges and become dynamic. Microsoft Dynamics AX for Retail R2 offers further value in addressing today’s retail needs and includes the following enhancements:
      Insight.  Retail Role Centers mean key data can be surfaced quickly and easily, helping people make more informed decisions and be productive.
      Loyalty.  Expanded scenarios and centralized management out of the box help retailers enhance the customer experience.
      Simplicity.  New interfaces for assortment and item management speed workflows and help drive productivity.
      Global availability.  New localizations and translations further support the needs of multinational and growing organizations.

“Greater organizational agility is key to the success of today’s retailer because consumer dynamics are changing rapidly,” said Raj Raguneethan, Director, Asia-Pacific Industry Retail Sector, Microsoft. “Our vision is to empower retailers to become connected retailers: connecting people, stores and enterprise operations and providing the business insight and connected experiences retailers need to create customer value and build customer loyalty.”

“Retail industry possesses a very fast growth for the past few years in China. We have accumulated abundant ERP application and implementation experience, we also have many senior partners who has been devoting themselves to this field.” said Mr. Sun Zhiwei, General Manager, MBS Great China Region, Microsoft, “We believe that the launch of Microsoft Dynamics AX for Retail would absolutely boost the development of retail industry and bring a better prospect to retail enterprises in China”.

“As one of the most economically developed coastal cities, Shenzhen’s retail industry operation mode has been leading the national leading level and well developed.” Said Liu Xiangjun, General Manager of Shenzhen Equilibrium Hi-tech Co., Ltd. “As the most influential gold certified partner of Microsoft MBS in South China Region, we have attached great importance to study ERP customization for retail industry, and have a lot of practice in this field. The launch of Microsoft Dynamics AX for Retail will definitely bring the retail industry a brand new experience in supply chain management, you will find supply chain control from company to vender to customer become  easy, the business flow become more streamlined and data analysis become more clear and accurate.”

Entering 2011, Equilibrium introduces “Microsoft Dynamics AX for Retail” to our customers. The introduction of “Microsoft Dynamics AX for Retail” will help enterprise to enhance supply chain management, to analyze complex dynamic data, and to strengthen overall operating capacity whatever in purchasing, delivery, information sharing, sales etc. So as to improve enterprises core competitiveness. Liu Xiangjun also referred:

"Retail is a low-profit industry. In retail industry, every link of trading associated together closely and each risk from the links impact on enterprise a lot. In other words, to win the market, monitor and control each link of supply chain and analyze business data are the key points. Under the strong supporting of Microsoft MBS, partners of Microsoft from all over the country will work together to promote 'Five Series Industry Solution', helping more and more enterprises to build high efficient information system. We always believe that the success of our customers is the only path to fulfill Equilibrium’s social value."

User Experience
      Customers of Microsoft Dynamics AX for Retail includes: China's horizon investment group, Bailey Banks & Biddle, Carol’s Daughter, Combined Rural Traders, Coviran, Groupe Aksal, Icon Live, J&R Electronics, Kaubamaja, Kotryna, New Look, Paul’s TV, Terry White Chemists, Wonder etc.

“Microsoft Dynamics AX for Retail is ideal solution for our business. As we stepping on the rapid growth path for future decades years, we believe that the solution would adapt to our business development accordingly.” Bill Fields said, Chairman of China's horizon investment group, “One of the important reasons why we choose Microsoft Dynamics AX for retail is that easy operation and user-friend-interface, we have a very good user experience.”