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Wailee Comprehensive Product Factory
Date:2009/9/30

To Build up International World-class Toy Industrial ERP System
--Shenzhen Wailee Comprehensive Product Factory ERP/ASP Project Case Study

Background

Founded in 1987, located in Pinghu Xinnan, Longgang District, Shenzhen, Wailee Comprehensive Product Factory is the professional production base set up by Hongkong Tsuen Lee Group (Holding) Co., Ltd. In order to meet the requirement on expanded production, the factory established a plant of about 35, 000 square meters in Phoenix Industrial Park of Longgang distric in 2002. The plant accommodates over 5, 000 workers, equips with injection molding workshop, electronic workshop, assembling workshop, mold shop, flexible glue workshop and blowing workshop and so on. The factory mainly produces plastic toys, electronic toys, fabric/plush toys and gifts exporting to Canada, Europe and Asia. Now it has employees in excess of 7000 with a huge team of engineering and quality control. The implementation of ISO9000, ISOI4000, OHSMS, OC080000 guarantees the quality.


      Situation
      The company was facing the following issues
1) Production planning management and production resources allocation largely affect production arrange based on orders;
2) Due to various type of material, product cost calculation and control are difficult;
3) Wide range of goods and big volume of dealing, by any chance out of control will lead to a significant increase in the amount of inventory;
4) Too much different parameters in product’s type, size, mold and mechanical equipment, which is hard to manage them;
5) Product design should be based on customer’s actual needs. Unique, novel, achieving the purpose of intellectual development are needed besides entertainment;
6) Inaccurate warehouse inventory accounts and cost accounting.

Microsoft Dynamics AX Solution

 Wailee Requirements Analysis
The situation reflects that the legacy systems were hindering growth at Shenzhen Wailee Comprehensive Product Factory. The main requirements are listed as below:
1) Integrate company’s internal and external resources;
2) The information system must be able to support multi-site operation mode of management;
3) Can effectively improve the efficiency of internal resources and meet the needs of E-commerce mode to achieve the purpose of operating synergy;
4) Data traceability, reduce loss caused by operation mistakes;
5) Support multi-currency, multi-language, multi-business model;
6) The information system requires high integration and expansion, to ensure a timely information sharing and high unity between real-time information and data.

Industry-Specific Solution
Through deep inside analysis and comparison of available ERP products from various aspects such as application mode, product functional features and management concept, stability and scalability etc, it ultimately decided on Microsoft Dynamics AX and approached Gold Certified partner Equilibrium, and choose Hosting application mode offered by Equilibrium. AX system helps the growing enterprise to simplify work flow, decrease operation cost, and standardize production flow and so on. Hosting mode eliminates investments both in information technical basic infrastructure and IT talents employment, letting it enjoys high quality advanced IT service without worrying about day-to-day maintenance and data base back-up, reducing system maintenance operation cost.

Benefits

The implementation of this project encompasses modules of sales, purchasing, inventory, manufacture, cost and fixed assets to carry out logistic, capital and information flow integrated management. After the implementation of Microsoft Dynamics AX, Wailee benefits from it as listed blew:
1) Improve management level of enterprise, further optimize business flow and standardize work flow;
2) Through information sharing mechanism to save resources, improve efficiency, reduce cost;
3) System centralized manage customers information that scatted in departments, which helps to catch up customer’s demand more quickly and more accurate;
4) Embedded business intelligence system can further analyze customer information, digging into potential sales information and business value to improve enterprise operation capacity;
5) Sales, purchasing, inventory and finance integrated into one project, data sharing timely , realizing finance data updating timely;
6) Purchase and delivery goods are under control and in order. Inventory management is more accurate than before; inventory status can be inquired from all sits, so as to allocate enterprise resources from the whole situation;
7) High data traceability, inventory and cost accounting becoming more accurate, timely analyze sales profit.

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